Molinos Río de la Plata, a major food products company in Argentina, faced the challenge of updating their B2C wine storefront and creating a strong B2B eCommerce solution. The old systems were outdated and couldn’t support the company’s wide range of products and complex processes. The company needed a unified platform to improve eCommerce capabilities and support future growth, including a move to S/4HANA.
We worked with Molinos Río de la Plata to implement SAP Commerce Cloud, creating a single solution for both B2C and B2B operations. The platform was tailored to fit Molinos’ product lines and customer segments.
Key components included:
B2C and B2B Integration:
Developed a unified platform to support both business models, improving efficiency and customer experience.
ERP Migration Support:
Ensured system stability during the transition to S/4HANA, maintaining business continuity.
Scalable Architecture:
Created a flexible infrastructure to support future growth and innovation.
The implementation led to major improvements in both B2C and B2B operations, positioning Molinos Río de la Plata as a market leader. The new platform enhanced functionality, increased sales, and boosted customer satisfaction.
monthly visits to the B2C wine storefront
increase in B2C sales year-over-year
increase in B2B transactions
reduction in order processing time for B2B customers
uptime during the ERP migration process
increase in overall customer satisfaction
This successful transformation shows the benefits of a unified eCommerce strategy. By integrating B2C and B2B operations under one platform, Molinos Río de la Plata has streamlined processes, improved customer interactions, and set the stage for ongoing innovation.
If you’re ready to unify your eCommerce operations like Molinos Río de la Plata, contact us today. Let’s work together to create your next success story.
